For my chosen specialism i have picked FASHION.

I will be basing all my images around a company called “WILDFOX”. They are a fun & fresh clothing company for girls of any size or shape based in Los Angeles. Everything about their clothes and images is unconventional and wrong, but it works because of how modern and funky the company itself is. I plan to take 3-5 images like the ones below.

These photographs break all the rules of photography. This photograph is for a product, the jumper which the girl is wearing. The jumper isn’t very well shown in the picture even though the sole purpose of this photo is to sell the jumper. The lighting comes from above and the hair gives off a beautiful shine. The skin looks flawless and the red lips really contrast against the white skin.

This photograph similarly breaks the rules of photography. In these photographs the items being modelled are the jumper and the tshirt. There is a doorframe in the photograph and the models are slightly off center. The lighting has been given from the front, giving the picture a glow.

This is my favourite image for WILDFOX. I love the fact this has been taken with natural light and how the models are placed in the pool. The backdrop of l.a is incredible and the flamingos have been placed to match the tshirt, which is once again the object for sale. All of these photographs have been given a “lomography effect” which makes them look old and a bit vintage. Everything is wrong about this photograph, but so wrong that it works.